Twitter Isn’t a Company Anymore (2024)

The Industry

It’s been merged into a new entity called X Corp. Here’s what that could mean.

By Nitish Pahwa and Mark Joseph Stern

Twitter Isn’t a Company Anymore (1)

In a court filing on Tuesday, April 4, Twitter Inc. quietly revealed a major development: It no longer exists. The company is currently being sued by right-wing provocateur Laura Loomer, who accused it of violating federal racketeering laws when it banned her account in 2019. Loomer has a Twitter account again, and her absurd lawsuit is bound to fail—but until it does, Twitter, as a defendant, must continue to submit corporate disclosure statements to the court. And so, in its most recent filing, the company provided notice that “Twitter, Inc. has been merged into X Corp. and no longer exists.” As the “successor in interest” to Twitter Inc.—that is, the survivor of the merger—X Corp. is now the defendant in Loomer’s suit. Its parent corporation is identified as X Holdings Corp.

It’s hard to know what to make of Musk’s transformation of Twitter into X Corp. (When asked for comment, Twitter responded with a poop emoji, as is its recent custom.) Elon Musk, who owns Twitter as well as X Holdings Corp., has not yet revealed this merger to the public. But it appears to have been on his mind since he first plotted his purchase of the social media company. In April 2022, Musk registered X Holdings I, II, and III in Delaware, three separate companies designed to facilitate his purchase of Twitter. According to that deal, Twitter would merge with X Holdings II, but keep its name and general corporate structure while continuing to operate under Delaware law. X Holdings I, controlled by Musk, would then serve as the merged entity’s parent company, while X Holdings III would take on the $13 billion loan that a group of big banks provided Musk to help cover the $44 billion purchase. (According to Twitter’s demands in its litigation against Musk, X Holdings I would be intended “solely for the purpose of engaging in, and arranging financing for, the transactions.”)

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Here’s where things get interesting. As the merger agreement stated, X Holdings II would cease to exist as a functioning entity after merging with Twitter. So the official structure after Musk’s takeover was: X Holdings I oversees Twitter Inc., while X Holdings III handles the cash. The Nevada filings show this exact arrangement is no longer in effect.

According to the Nevada secretary of state’s online business portal, Elon Musk registered two new businesses in the state on March 9: X Holdings Corp., and X Corp. Then, on March 15, Musk applied to merge those Nevada businesses with two of his existing companies: X Holdings I with X Holdings Corp., and Twitter Inc. with X Corp. In the latter’s case, the articles of the merger mandate that X Corp. fully acquire Twitter—meaning that, for all intents and purposes, “Twitter Inc.” no longer exists as a Delaware-based company. Now it’s part of X Corp., whose parent company is the $2 million X Holdings Corp. And that means X Holdings I no longer exists, either. Both X Holdings Corp. and X Corp. now fall under Nevada’s jurisdiction instead of Delaware’s. (It seems an anonymous SPAC-trader tracker first broke this news.)

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The structural overhaul was acknowledged in the Loomer case about three weeks after X Corp. was registered in Carson City. So far, it doesn’t appear that the changeover has been noted in other legal documents, much less announced to the public. Currently, the company known as “Twitter Inc.” is involved in a host of litigation: against the entire country of India over censorship concerns, against vendors who claim Twitter is not paying them what they’re owed, and against former Twitter employees who claim Musk violated labor laws when he fired them en masse last fall. As far as we can tell, there are no updates in any of those cases regarding Twitter’s transformation into X Corp.

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So why is X Corp. now a thing, and why is it established in Nevada? Some vintage Musk lore may provide insight here.

Elon Musk has long been attached to the letter X, even outside of his kids’ names. In 1999, he founded X.com, an online bank that soon merged with another company to become PayPal. The letter appeared in other business ventures over the years: SpaceX, Tesla’s Model X car, the three X Holdings corporations, and “Project X,” the official SEC-recognized name for the Twitter purchase’s $13 billion bank loan. After completing the Twitter takeover in October, Musk claimed this purchase would “accelerate” the creation of an “everything app” that would be named—you guessed it—after the letter X. Such a “super app,” Musk has stated, could resemble something like China’s WeChat, the combination messaging/social networking/payment app that boasts a billion users; Twitter’s functions would play an important role in this megasize app.

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It’s also possible that X is meant to be more of an everything company than an everything app. In late 2020, YouTuber and longtime Tesla investor Dave Lee tweeted that Musk should “form a holding company called X” to serve as the “parent company of Tesla, SpaceX, Neuralink and Boring Company.” (Musk’s response: “Good idea.”) In that light, Musk’s choice of Nevada as home base for X Corp. takes on extra significance, considering the entrepreneur has established some of his largest ventures in the Silver State. In 2016, he opened a Tesla Gigafactory near Reno to produce electric vehicle batteries; earlier this year, he announced a $3.6 billion expansion of the facility in order to manufacture electric trucks. Nevada also hosts a few projects from Musk’s Boring Company, like the transit tunnel built under the Las Vegas Convention Center in 2021, and the still-in-development Vegas Loop. In 2020, when Musk threatened to move Tesla headquarters out of California in response to the state’s pandemic-shutdown measures, he proposed Nevada as a potential option before settling on Texas. With the new filing, Musk now operates at least three businesses in Nevada, one of which is now part of an overarching X company.

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No matter which path he chooses, Musk’s X faces a difficult future. A now-tech-skeptical Congress would undoubtedly cast a close eye over an American version of WeChat, as would regulatory agencies like the Federal Trade Commission now taking a firmer stance against tech monopolies. And investors might not be happy if Musk tries to stuff each of his separate companies into X Holdings Corporation. For now, his Twitter is likely to garner only more scrutiny, making the big X he just put on it all the more fitting.

Got a tip about developments at Twitter?Email us.

  • Law
  • Twitter
  • Tesla
  • Elon Musk
  • Delaware
  • Nevada

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Twitter Isn’t a Company Anymore (2024)

FAQs

Is Twitter not a company anymore? ›

Twitter is no longer a legal entity, having merged with a shell company called X Corp on March 15 this year. Twitter CEO and owner Elon Musk also owns the domain for X.com, a payments company he founded and then merged with PayPal.

Is Twitter losing users in 2024? ›

This is the first time we've predicted a drop in worldwide Twitter users since we began tracking the company in 2008. In 2024, its global user base will then drop another 5.1% to 335.7 million. That's a loss of 32.7 million users in two years.

Has Twitter lost users since Musk bought it? ›

As of February 2024, the social network's daily app users in America had fallen by 23% since November 2022, just after Musk completed his takeover. Every other major social network experienced a reduction in the same period, but none by anywhere near X's drop in user numbers.

Why is Twitter losing advertisers? ›

Since Mr. Musk's $44 billion acquisition of Twitter last year, some brands have been hesitant to advertise on the platform, concerned with Mr. Musk's behavior and content moderation decisions, which have led to a rise in incendiary and hateful content.

How much of Twitter was fired? ›

Earlier this year in an interview with BBC, Elon Musk had said that he had laid off about 80%, or 6,500 Twitter employees, whittling the company down to fewer than 600 engineers. Elon Musk also said firing that many employees was "one of the hardest" decisions and that it was "not fun at all. Painful."

What the world would lose with the demise of Twitter? ›

What the world would lose with the demise of Twitter: Valuable eyewitness accounts and raw data on human behavior, as well as a habitat for trolls.

Is Twitter profitable in 2024? ›

X CEO Linda Yaccarino said Wednesday the social media platform formerly known as Twitter will be profitable by early 2024, claiming most top advertisers had returned after ditching the platform following Elon Musk's takeover last year.

Who owns Twitter in 2024? ›

Business magnate Elon Musk initiated an acquisition of American social media company Twitter, Inc. on April 14, 2022, and concluded it on October 28, 2022. Musk had begun buying shares of the company in January 2022, becoming its largest shareholder by April with a 9.1 percent ownership stake.

Is Twitter still losing money? ›

“Our US advertising revenue is still down 60%, primarily due to pressure on advertisers by @ADL (that's what advertisers tell us), so they almost succeeded in killing X/Twitter!” he posted on Sept.

Is Twitter on the decline? ›

The Infinite Dial survey this year shows a dramatic decrease in the number of people who are using the service in the U.S. In 2022 and 2023, 27% of the total population in the U.S. reported using Twitter.

Is Twitter in financial trouble? ›

By all accounts, Twitter has a credit problem, and Bryan said that calls for a run-of-the-mill restructuring solution: bankruptcy.

Why is Twitter losing so much money? ›

Advertising accounted for nearly 90% of Twitter's $5.1bn in annual revenue in 2021. That total has slumped due to an advertiser exodus triggered by fears over moderation standards on the platform and general concerns about Musk's leadership.

Is Twitter making profit? ›

Twitter Profit

Twitter has not reported its net profit / loss for 2022 and 2023, although we suspect both years were unprofitable due to large loan paybacks.

Is Tesla losing money? ›

Shares of the electric vehicle maker plunged 29% in the first three months of the year, the worst quarter for the stock since the end of 2022 and the third worst since Tesla went public in 2010. It was also the biggest loser in the S&P 500. Chief among concerns on Wall Street is Tesla's core business.

Why is Twitter not called Twitter anymore? ›

Elon Musk has now given an explanation on why it didn't make sense to call it Twitter any more. “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing,” he said in a tweet.

What is Twitter now called? ›

“X” is Twitter's rebranded identity, envisioned by Elon Musk, who acquired Twitter in 2022 for $44 billion, as the new “everything app.” On July 23, Twitter replaced the iconic blue bird logo with a stylized“X” logo and removed the Twitter name from its websites, apps, and headquarters.

What company took over Twitter? ›

The deal was closed on October 28, with Musk immediately becoming Twitter's new owner and CEO. Twitter was taken private and merged into a new parent company named X Corp. Musk promptly fired several top executives, including previous CEO Parag Agrawal.

Which company left Twitter? ›

Notable brands such as Apple, IBM, Disney, and Sony have pulled their advertising on X (Twitter) in the wake of recent controversial comments made by Elon Musk in addition to the discovery that their advertisem*nts were apparently placed alongside flagrant, offensive content.

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